Jordan Clermont.

Seven years (2019 to 2026) in communications at the SAIT Students’ Association: communications plans across web, email, SMS, print and social media for 15,000 to 25,000 students, and the association’s WordPress sites as sole webmaster, including a full rebuild. Built the forms, templates and workflows the rest of the staff used every day.

Progression through the Marketing & Communications team: Bartender, The Gateway (campus bar), 2016–2020 → Graphic Designer, 2019–2022 → Assistant Manager, Marketing & Communications, 2022–2024 → Communications Specialist, Jan 2025–Mar 2026 (an Assistant Manager–category role, with one direct report).

• Developed and executed communications strategies across web, email, SMS, print, social media, and advertising for 15,000 to 25,000 students.
• Built the Tedi Hotline SMS channel end to end (platform research and selection, migrating from RAANGE to TextMagic for usability; CASL-compliant opt-in and sending practices; staff training) and grew it to 1,000+ subscribers (from ~250–500 in its first year), driven by the “Tedi Scavenger” hunt, a Calgary Flames (CSEC) ticket-giveaway partnership.
• Rebuilt the student bulletin as a cross-client HTML/CSS email template, built with Claude Code, the code read and edited by hand, and tested across email clients, freeing it from a proprietary page builder so any staff member could run production and the organization could change email providers, including a planned move to Canadian-hosted infrastructure for data privacy and residency.
• Moved the bulletin from monthly to bi-weekly, promoting the association’s own events more often and doubling the ad placements available to sponsors.
• Ran recurring Calgary Flames ticket giveaways (under the CSEC bulletin sponsorship) to lift open rates: 150–400 student contacts per campaign.
• Diagnosed and fixed a live technical failure in the audience-question form and its QR code, in real time during the 2025 Calgary Mayoral Debate, hosted by SAITSA and streamed to 4,300+ viewers; the question round resumed within minutes.

• Brand steward across two distinct organizational brands; created sub-brands and campaigns for programming and services, including the Gateway Events identity, co-created with the events manager, extending the campus bar’s legacy logo into a live-events brand.
• Co-created the organization’s mascot, Tedi the Yeti (named him, wrote his origin story), which grew into a naming system for student services (Tedi Market, Tedi’s Friendship Circle) and the Tedi Hotline channel.
• Designed and produced the annual report, the 120-page 2019–2020 Survival Guide (redesigned cover to cover), and campaign materials across events and services: layout, ad design, and vector illustration, including a re-created SAIT campus map. Designed staff business cards and managed print and promo vendor accounts, including a custom Vistaprint ProShop storefront.

• Sole webmaster of the organization’s WordPress ecosystem: two sites (the flagship and Gateway Events’, the live-events brand carrying the demolished campus bar’s branding forward) plus branded sub-sites for campus venues like the Odyssey coffee shop and Station Market. Led its pandemic-era rebuild, migrating from Divi to Brizy for a smoother editing experience for the marketing team. The flagship site drew ~150,000 users in 2024. Also helped design the Odyssey’s online Square storefront.
• Google Workspace Super Admin: created and supported ~35 user and shared accounts across two domains. Led internal-communications improvements alongside the external mandate: org-wide Bitwarden and ClickUp rollouts, and a move to Tally so any department could build branded forms on its own.
• Recovered the WordPress site from a brute-force attack that injected malware; diagnosed it and, working with the host, cleaned and restored the site in a single afternoon.
• Built the organization’s digital intake infrastructure: multi-step application forms for student-support programs and the full elections system (nomination packages, endorsement workflows, candidate portals, and eligibility tracking), plus the media-inquiry intake, with conditional routing to the right staff.
• Published the association’s public governance record to the website: board meeting minutes, policies and procedures, and election results.
• Sourced and administered non-profit software discounts across the organization, including its TechSoup account.

• Owned the department’s advertising and sponsorship program: built the sponsor CRM and the online intake system every activation flowed through, and sold tiered ad and event bundles to partners including Specsavers, Scotiabank, and Calgary Sports & Entertainment Corporation (CSEC). Ran the full sales cycle: pitching sponsors directly, preparing and filing the contracts, and often designing and placing the ad creative as well.
• Roughly $50K in sponsor activations booked through that intake system across 2024–25; brought in marquee accounts as long-standing personal clients; in earlier years, produced annual sponsor wrap-up reports pairing campaign analytics with partner recognition.

• Managed the department’s software subscriptions and payments (roughly $20,000 a year) and booked conference travel for teams of up to eight (e.g., RGD DesignThinkers, Toronto).
• Managed a direct report (and sat on the hiring panel for the role), plus freelancers and contractors, and mentored junior team members; supported events from club expos to 1,000-patron concerts.
• Participated in every strategic-planning cycle of my tenure.

Built and run littlesuperdangerous.com (opens in a new tab), originally WordPress, rebuilt in 2026 with Claude Code as a static site on Cloudflare Pages, code read and edited by hand, taking Lighthouse performance from 61 to 100. Lead singer and songwriter; opened for headliner Jann Arden at the Alice Sanctuary fundraiser; performed live on CJSW.

Graphic design and WordPress development for client projects.

Social media management, Hootsuite scheduling, and inbound marketing for a local music organization.

Music journalism: interviews, live reviews, and album coverage, including features on Tegan and Sara.

Weekly newspaper design: client ads to spec, the Events page, posters, brochures, and newspaper inserts.

Designed a monthly magazine from scratch (ads, centre spreads, and covers, every month) plus brochures, business cards, newsletters, calendars, and logos for a roster of clients.

• Strategy & engagement: strategic communications planning, integrated multi-channel campaigns, content strategy, stakeholder engagement, sponsorship and partnership development.
• Design & content: Adobe Creative Suite (advanced), copywriting and editing, event photography and content capture, brand management, publication design and print production, accessibility-informed design (WCAG AA; ADHD, dyslexia, cognitive load).
• Web & digital: WordPress CMS (Divi, Brizy, custom templates), HTML/CSS and email HTML development, email and SMS marketing, on-page SEO (RankMath), Google Analytics reporting, forms and workflow automation (Gravity Forms, Tally, ClickUp), Claude Code and other AI tools for production, with every output reviewed by hand.
• Operations: Google Workspace administration, CRM administration, budget management, vendor management, people management (one direct report plus contractors), Bitwarden.
• Steady hands: incident response, issues management, live-event operations.

• New Media Production & Design Diploma: SAIT, Calgary (2016–2018). Capstone: a custom WordPress template built from scratch.
• Communication Arts Diploma, Advertising & Public Relations: Lethbridge College (2007–2009). At the Endeavour, the college paper: sold and designed print ads, laid out pages on production day, creative editor for three issues, and wrote a named music column. Alberta C.O.P.S. practicum: part of the team whose integrated campaign (research, media kits, print/radio/TV, media buy and budget) beat NAIT in the provincial finals.
• English Literature: two years of undergraduate study, University of Calgary (2011–2013).
• Certifications: HubSpot Inbound Certified and HubSpot Marketing Hub Software Certified, HubSpot Academy (Aug 2026); HubSpot Content Marketing Certified and HubSpot Email Marketing Certified, HubSpot Academy (Oct 2026); Google Analytics Certification, Google Skillshop (Oct 2026).
• Professional development & community: Upper Bound AI Conference, Amii (2024–2026); DesignThinkers, RGD (2023–2025); Production Security Volunteer, Calgary Folk Music Festival (2013–2022); YYC Music Award (2016); live radio sessions with earlier bands (CBC Calgary, CJSW).