Calgary, AB
JordanClermont.
I plan, write and design websites, newsletters and print for non-profits, associations, small businesses, artists and musicians.
You get the work, the reasoning behind it, and the resources to keep it going yourselves.
About me
- I trained as a designer at Lethbridge College, from 2007 to 2009, then worked in print on a weekly newspaper and a monthly magazine.
- I went back to school at SAIT in 2016 for new media production and design, and worked behind the bar at the Gateway, the campus pub run by SAITSA, the students’ association.
- I spent 2019 to 2026 on SAITSA’s communications team, starting as a graphic designer, then assistant manager, and finishing as communications specialist.
- I looked after five brands inside one organization: the association, a coffee shop, a bar and live music venue, a convenience store, and a food truck.
- I’ve been the person who knows where everything is in an organization, and the one people rely on, so I know what small organizations are working with: a board, a budget, a deadline, and a shared drive where nobody else can find last year’s poster.
My process
Design is not art. Every decision should have a reason I can explain to whoever needs to hear it: a board, a staff member who uses the thing every day, or a volunteer seeing it for the first time. If I can’t explain it at their level, the work isn’t finished.
I work with what you already have before recommending anything new. Whatever is already there was somebody’s decision, made with real money and real constraints, and it deserves a proper look before anything gets replaced. I’ll tell you when the version you can afford is good enough, because I’ve been the one making it, and I’ll talk you out of spending money on something that doesn’t solve your problem.
The best people I’ve worked with had ideas of their own and wanted to collaborate. If you ask for a change, I’ll ask why first, so neither of us spends time or money on something that doesn’t serve a purpose.
“If you’re looking for an out-of-the-box thinker who brings creativity, passion, attention to detail, and the ability to deliver, Jordan is your guy.”
Stephanie Collins (opens in a new tab), former Marketing & Communications ManagerRead the full testimonial
I had the opportunity to hire Jordan when our organization was looking to take our brand positioning to the next level and find new ways to capture students’ attention around the programs, services, concerts, and events available to them.
Jordan brought a tremendous amount of creativity, energy, and passion to the work. What stood out most was his ability to take our team’s vision and bring it to life in ways that were engaging, thoughtful, and outside the box.
Jordan is someone who doesn’t just think creatively — he pays attention to the details and follows through to deliver the work. He has a great ability to listen, understand the bigger picture, and turn ideas into something tangible that connects with an audience.
If you’re looking for an out-of-the-box thinker who brings creativity, passion, attention to detail, and the ability to deliver, Jordan is your guy. I would be happy to recommend him to any organization looking to elevate their brand and bring their vision to life.
“Jordan has always been someone who looks at a process and immediately starts thinking about how it could work better.”
Jose S, RPR (opens in a new tab), former co-workerRead the full testimonial
Jordan and I worked together at SAIT Students’ Association for several years, and our professional paths ended up overlapping in a pretty unique way. We originally worked together behind the bar at The Gateway, and over time we both moved into assistant manager roles in different departments. One of the projects I especially enjoyed working with Jordan on was SAIT Students’ Association’s Tax Program, where we collaborated to improve the forms, streamline the student intake process, strengthen communication, and make the overall experience easier for students to navigate. Those improvements helped us successfully support more than 1,700 students in filing their taxes free of charge through the CVITP program, an extraordinary result that set a new benchmark for a post-secondary tax clinic in Alberta. To my knowledge, that level of participation has not since been surpassed by another post-secondary institution in Calgary, or even by SAIT Students’ Association itself. It remains one of the accomplishments from that program that I am most proud of, and Jordan played an important role in helping us get there.
Jordan has always been someone who looks at a process and immediately starts thinking about how it could work better. He brings a great mix of creativity, practical problem solving, communication, and genuine care for the people on the other side of the work. I always appreciated that he was willing to challenge inefficient processes, bring forward new ideas, and actually put in the work to turn those ideas into something useful. He was also a strong collaborator who understood that sometimes the biggest challenge was not creating the information, but figuring out how to get students to actually read it.
It is pretty funny looking back at where everything started. We went from working busy nights at The Gateway and learning how to handle fast-paced, people-focused environments to eventually stepping into assistant manager roles and collaborating on projects that had a meaningful impact on the student experience. There is something pretty special about seeing that kind of professional growth happen side by side. We both started in very hands-on roles, learned a lot along the way, and eventually found ourselves contributing at a much higher level while still being able to laugh about where it all began.
While Jordan and I did not always see eye to eye on everything, I’m genuinely grateful for the years we worked together and would gladly recommend him to anyone looking for someone who brings creativity, initiative, strong collaboration, and a real desire to improve the way things are done. He is reliable, thoughtful, adaptable, and someone I would confidently trust to take ownership of meaningful work and follow through.
In practice
More about meOutside work, what I’m learning, and a few photos
Outside work
I’m the lead singer and songwriter in Little Super Dangerous (opens in a new tab), an indie rock four-piece from Calgary, with two albums out: Don’t Be Sad and Wake-Up Call. I also designed our album covers, business cards, stage plots, and our website, and I apply for grants for the band.
I take photos, mostly of animals, on a Canon T2i I’ve had since 2017. Lately that means the crows in my yard. It’s the same rule I work by: use what you have before buying something new.
Always learning
Books
- Pretty Much EverythingAaron Draplin
- Know Your Onions: Graphic DesignDrew de Soto
- Creativity: A Short and Cheerful GuideJohn Cleese
- New PowerJeremy Heimans and Henry Timms
- Pocket Full of DoChris Do
- The War of ArtSteven Pressfield
- Steal Like an ArtistAustin Kleon
- Tao Te ChingLao Tzu
Courses
- Chris DoTypography 01, Logo Design & Construction, Be Your Best Self · The Futur
- Aaron DraplinLogo Design with Draplin, Illustration with Draplin · Skillshare
- Ellen LuptonGraphic Design Basics, Typography That Works · Skillshare
- David CarsonMasterClass
- Paula ScherBBC Maestro
- Vincent BrathwaiteUX Fundamentals · The Futur
- Greg GunnIllustration for Designers · The Futur
- Erik Brynjolfsson, Cat Goetze and Parth PatilRevolutionize Your Workflows With AI · MasterClass
Conferences
- AmiiUpper Bound · 2024 to 2026
- RGDDesignThinkers · 2023 to 2025